Some of its types, such as an ad in the newspaper or on the radio, do not require much money, where other forms of advertising… Since the emergence of internet in the world, companies found out flexibility, effectiveness, lower cost and advantages of using the internet to transfer and receive huge amount of information. interactive communication with customers in the Lithuanian manufacturing sector. Modern advertising … Pre-survey e-mail notices, invitations with the survey site link, and reminders about the survey were sent to the approximately 3000 enrolled students in a post-BA, professional, and graduate school of education in a Midwest Research-I University. Firms, borative projects (e.g., Wikipedia) have a low level, of social presence and media richness, which, Kaplan and Haenlein (2010) consider could be, explained by that communication mostly co, text. Competitive strategies in e-business The survey questionnaires must need to have a proper title on the top of the page that can be representational of the purpose. ���3��Y���!��BzВ�Eٞ��)�eT�=0�_�R��2�oh0���Ȣ#��d/��� ,�,BE���2>�w��'�}3")�\������t_��� Many, if not most, free mobile applications are supported by advertising. advertising and to provide them easy access to information about how to opt out. Make sure that you are aware of all the variables that should be present within … findings from an experiment that examined the effect of website interactivity, promotional framing (price discounts versus premiums), and different brand images (functional versus symbolic) on consumer attitudes toward the ads and toward the product in the advertisement. specifics of the manufacturing sector. Developing relationships with customers in e-business Which kind of advertising are you like most for Automobile industry or any? • resource management Furthermore, the effectiveness of unsolicited banner ads and emails is decreasing. The proper use of these techniques to-, gether with a good website can help companies to, draw the traffic as well as achieve internet marke, company becom one of the important tools in co, no guaranty that company will gain competitive, 1997; Charlesworth 2009; Cho, Cheon 2004; Dav, well as consumer behaviour changes caused by, audited through factors such as brand awar, and behaviour. comparative analysis of the scientific literature, observation, and data analysis. Furthermore, an individual's product involvement moderates the effects of animated banner advertising on recall, Aad, and click-through intention. Also available in PDF | MS Word. The following methods were employed: the Descriptive researched was used to 300 correspondents as the consumer of fast food products. audio, picture and photo containing communication, involvement stimulation and company generated, browsers’ evaluations of commercial websites and, ioral and social network data for online advertis, Baltas, G. 2003. importance of the communication and the relationship with the customer. It includes the implementation of ITC based systems to store, access, manage and disseminate the environmental data and information (World Summit of the Information Society (WSIS), 2003). Results indicate the belief factors—product information, hedonic pleasure, and social role and image—related positively to subjects' attitudes towards Web advertising. <> 8. Discussion of adverti, the objective is to increase brand awarenes, of these factors include structural elements, such, al propensities, perceptions, and motivation, may, er, the internet introduces an additional dime, community, society). © 2008-2021 ResearchGate GmbH. The study presents a variety of social networks, indicates the peculiarities of Lithuanian B2B and B2C communication in social networks in comparison with the Netherlands, Germany, Israel, Russia, and Ukraine.The following methods were employed: The comparative analysis of scientific literature, inquiry, observation, cross table analysis and analysis of variance. Advertising is mostly a monologue that does not obligate to pay attention and reaction. The findings allow for intuitive explanations of how consumer engagement and sought experiences may be producing the comparative effects of online, print and TV advertisements. particularly in the Arab world. Now that you've perfected your product, hired employees, and ramped up production, it's time to market your goods to potential customers.This is a very important part of the process, since a solid marketing strategy can be the difference between success or failure regardless of the quality of your offerings. Operational solutions For some formats the, lack of research data regarding the effectiveness of, tive research results, online advertising form. No warranty is given about the accuracy of the copy. Marketing … <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 9 0 R 34 0 R 37 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Websites are becoming increasingly complex due to the competing sights and sounds found on each page. • global and virtual teams 7. In summary, the potential of the Internet market to reach consumers is growing; new means of communication that change the essence of the market emerge, moving from Web 3.0 to Web 4.0 technologies. In specific, this research explores the factors being controlled by publishers and evaluates their impact on the common outcome metric of mobile in-app advertising. Social Media marketing basically involves marketing your products by making use of Social Media. By using Millward Brown's BrandDynamics™ system, along with other copytesting measures, the authors have documented increases in advertising awareness and in brand perceptions to Web banner ads for apparel as well as technology goods. As the most effective formats can be mentioned, as interactivity, creativity and content relev, were found as the most influent on consumer’s, newsletters, compelling and useful content with no. Whether it is a student questionnaire example or a marketing research questionnaire that you will create, here are some steps that can help you make a questionnaire in an easier and more efficient manner: Identify the purpose on why the questionnaire is needed to be created. Although recent studies have shown animated ads to be more effective than still ads, the role played by the rate of motion in animated ads has been neglected. The studies and theories of such, internet. Entrepreneurship and Innovation Questionnaire These are the 25 Factors included in the questionnaire. The following methods are employed: the comparative analysis of the scientific literature; the systems analysis; and the Pareto analysis. This resource pack considers the use of … Users should refer to the original published version of the material for the full abstract. Internet advertising: is, sponsiveness: a case of laptop companies in Ma, Ha, L. 2008. Sustainable management in virtual organization To date, a comprehensive examination of NHP online marketing in Canada has not been performed. The result of questioner then will be analyzed by SPSS statistics, which are factor analysis, reliability test, and regression analysis. endobj Marketing Goals 2 COMPETITORS 3 Who are your competitors? In many instances, clicking on the ad leads users to a second destination, outside of the hosting app. Results from laptop companies in Malaysia show that increased advertising effectiveness significantly impact customer preference. According to William Stanton, “IMC is an element in organization’s marketing mix negative attitudes and reactance from the consumer, resulting in ad avoidance and feeling of irritation, acceptable for most users. The trend for digital marketing budgets continues to increase for a total of 93% of marketing influencers, with 41% describing the increase as significant. Internet Marketing Questionnaire In simple terms term, “Internet Marketing” refers to marketing, promoting and selling your products online. ... A lot of scientific researches in the field of using social networks in B2C communication were carried out, including the ones conducted by De Vries et al. advertising, films, videos, billboards, magazines, movies, music, newspaper, and internet. Hons in Mass Communication. Please spend your precious time by filling up this questionnaire. Web users' beliefs about materialism, falsity/no sense and value corruption related negatively to their attitudes towards Web advertising. Questionnaire on effectiveness of online advertising - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Online consumers don’t have limits to online shopping. 3 YOUR PRODUCTS & SALES 4 Products 4 Pricing 5 Distribution 5 Sales5 YOUR CUSTOMERS 6 Target Customers 6 Customer Value 6 CUSTOMERS ANALYSIS 7 S.W.O.T.8 Strengths8 Weakness8 Opportunity 8 Threats9 MARKETING … The online, interactive, rich media ad designed for this study appeared on a major regional newspaper's host site for two weeks to obtain comparative data with non-interactive, rich media ads. Online advertising has sizable effects on brand loyalty and attitudes that can't be reflected in click-through. Why use a website design questionnaire? Animated banner advertising has better attention-grabbing capabilities, and generates higher recall, more favorable Aad, and higher click-through intention than static ads. The survey is a flexible research approach used to investigate a wide range of topics. SEM is a relatively new phenomenon and thus the literature is in its infancy. For example, E-Marketing has a broader scope than internet-marketing since Internet Marketing (IM) refers only to the Internet, World Wide Web, e … This type of questionnaire has lower response rate as compared to other types. The questionnaire covers the three axes of the perceived 3D-effectiveness : Recall, Image and Business, as well as questions about the media in which they recalled having seen the advertising, product … • cloud computing Keywords: Therefore, based on this study’s review, the importance and impacts of attitude towards online banner advertisements as an antecedents were identified. Internet Marketing Questionnaire In simple terms term, “Internet Marketing” refers to marketing, promoting and selling your products online. most controversial format of internet advertising. Generalizations of those findings were limited due to the study's student sample so the experiment was replicated using a nonstudent adult sample. Organizational culture Whether it is a student questionnaire example or a marketing research questionnaire that you will create, here are some steps that can help you make a questionnaire in an easier and more efficient manner: Identify the purpose on why the questionnaire … • sustainable strategy You are asked to provide your opinion on a sliding scale. An experiment was designed to address this issue by focusing specifically on the physiological and psychological effects of animation speeds in Web ads. The effectiveness analy, controversial results. The survey questionnaires must need to have a proper title on the top of the page that can be representational of the purpose. Such instruments are evaluated: web site type, act, An important challenge that faces organizations is change, which can be caused by different factors, such as a recession, a reduction in budget, market pressure, or the development of information a, The importance of the E-environment is increasingly being discussed in today's society. This questionnaire … The results provide support for the notion that animated banner ads prompt better advertising effects than do static ads. Researchers), University of Kansas, Lawrence. Internet advertising, as well, has seen a similar development, since marketers' online advertising budgets are growing as the years go by. According to The Interactive Advertising Bureau and PwC, Internet advertising revenues in … 2009). Over in the UK, the Internet Advertising Bureau ("IAB UK") has been equally proactive, continuing to gather support for its "Good Practice Principles for Online Behavioural Advertising"2 and looking towards the possible adoption its own OBA icon. marketing and the emergence of new scientific problems. Certain populations are less likely to have internet access and to respond to online questionnaires. This title can also be subjective if the study requires it. This paves the way for a successful project, and minimizes the chance of miscommunication. [ABSTRACT FROM AUTHOR], This field experiment attempts to determine whether online, interactive, rich media advertising garners more user interactivity, measured as click-throughs, than non-interactive, rich media ads run during the same time frame on a major regional newspaper's Web site. New types of businesses have generated such models as virtual teams in contemporary enterprises or virtual organizations as a result of a paradigm shift in their organizational and relationship structure. Magazine e. T.V c. Social Site(like Facebooketc.) We also discuss insights and recommendations for improving the user experience with mobile native ads. We believe that consumer behavior, communication and demographic factors which are introduced as online advertising factors affect customer responsiveness including top of mind (TOM) and brand image directly. findings showed that underlying the considered measures were two factors, brand identification and advertisement appreciation, and that media type and advertisement shape produced significant differences in these factors. Since then, advertisers have actively pursued the use of multimedia to attract attention. The interactive rich media ad may generate more interactivity with regard to its click-through rates compared with mouse rollovers. • quality management • internet of things Arousal was monitored during reception, while memory, conation, and impression formation were measured via a postexposure paper-and-pencil questionnaire. Users and business rely on search engines as navigation aids which have given rise to the 'search engine marketing' (SEM) industry; this industry in North America spent US$9.4 billion in 2006. Interactive, 24.1% of online consumers believe that their internet/online shopping use will decrease the amount they spend on products and services at walk-in type neighbor hood or regional retail stores, by the end of 1999.The survey also found that 23.8 % of online shoppers said their internet/online purchasing has increased to This topic has been studied by a number of scientists; however, the majority of the studies are focused, This study explores the effects of media type (including online, print, and TV), advertisement shape, and online animation level on advertising responses such as recall, recognition, attitude, and purchase intent. O��}��쁪�y��B���/JQ�aC�*d�I�>����}."-vb��=A���2�PI�~�. The interactive, rich media ad earned significantly higher click-through rates than the non-interactive, rich media ads. The amount of social presence and self, disclosure is much higher in blogs than in, longer only consist of just text but also pictures and, for product information or advices concerning a, the top 100 companies in the rankings are using at, least one of the social media platforms to actively. This is important for every business, however, the current paper will deal with • e-supply chain Results indicate that animation speed is a psychologically significant variable. Sustainable organization And then, there are new ways of advertising emerging just about every other day. Advertising Evaluation Survey Template offers questions for a short evaluation of TV, Newspaper ads for a retail store viewed during product search. The results indicate that both website interactivity and promotional methods can enhance consumer attitudes, but price discount is effective only when the brand perception is functional but not effective when the brand image is symbolic.. back enables to provide customer support. In this paper, we use both quantitative and qualitative methods to study the impact of two design decisions for the landing page of a native ad on the user experience: (i) native ad style (following the style of the application) versus a non-native ad style; and (ii) pages with multimedia versus static pages. Online consumers are always seeking new products, new attractiveness and the most important thing being price compatibility with their budget. The. haffey, D.; Chadwick, F.E. markets forces companies to search for the most efficient tools and innovative ways of communication with users on the Internet Surveys often employ the questionnaire as a tool for data collection. 5 Steps to Make Market Survey Questionnaire Step 1: Title. (2012), Soares et al. Web advertising attitudes impacted on reported behaviour towards Web advertising such that the more positive Web users' attitudes were towards Web advertising, the greater the likelihood that they would respond favourably to Web ads. Research of effectiveness of online advertising show the absence of agreed factors of effectiveness. Similarly, in situating the antecedent within the model of persuasive hierarchy framework the study was able to explain the impact of awareness on brand performance. E-business The study examined a set of 1636 surveys, each collecting consumer responses to an individual advertisement, conducted by the consumer research and consulting firm OTX Research. survey of university student in Jabodetabek. A selection will result in three to four more, spending around 1 second viewing all ads combi-, favourable mentions of its company, brand or, website in a range of third party websites such as, undertaking nothing can have a negative influence, on the organisation as well (Pantea 2009). • sustainable e-environment 52% of the population of Europe was online regularly and the future for online … Marketing questionnaires are often administered to customers of a certain market or area. attitude towards online advertising in order to create effective online advertising. a. On the other hand, social media marketing … The key to getting an honest response rate to your survey encompasses plenty to undertake and do with crafting the proper channelize email. 5 Steps to Make Market Survey Questionnaire Step 1: Title. 1.1.2 The Concept of Internet Advertising Internet advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Getting started to internet marketing questionnaire. Contact: (248) 509-8305 Get a Free Quote Sustainability No Interviewer [ABSTRACT FROM AUTHOR] Copyright of Journal of Interactive Advertising is the property of Journal of Interactive Advertising and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. which would allow an increase in interaction. The responses given by participants online … 1.1.2 The Concept of Internet Advertising Internet advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. This QuestionPro questionnaire sample offers an exhaustive options list for the survey … The questionnaire … Appiah (2006) tested the, hottest new format for online advertising with high, feel annoyed with advertisements while they are, content and to conduct joint promotions using, do sponsors and stories that do not match (Rodgers, serve as bridge through which referrals w, clear vision of internet advertizing tools efficiency, and evaluation criterions, but it would be bene-, ficial to conduct empirical research of perception, The online advertising formats included in, from literature analysis and 4 additional questions, in order to get the demographic and internet mo-, every (or almost every) day. It should be emphasized that the Internet and a breakthrough it made in business performance has a great influence on changes of money, communication and exchange platforms, that it encourages the development of the global e-markets, where the efficiency of activities can be measured by success of usage of e-marketing tools and the Internet penetration (Chinn & Fairlie, 2012; To investigate pecularities of company performance in the web taking in to account activities (B2B or B2C; goods or services; field of industry). It also garnered more user engagement and encouraged more user interactivity. Questionnaire of Advertisement - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. • effort, time, and cost estimation Implementation of sustainability criteria for virtual organization People are - not anxious to buy the products and services via internet of organizations facilitating this process [7] [8]. Little is known about whether and how this type of mobile ads is impacting user experience. This type of questionnaire … I am currently doing a survey regarding “the influence of Advertisement on teenagers buying behavior”. Aim is to analyze the impact of the type of online advertising format as well as specific advertisement features on user's response and on the effectiveness of online advertising in general. In this section we compare the responses of this survey with NAI’s 2018 survey, as well as providing additional analysis and references regarding related research. 2 0 obj We invite you to contribute to this Issue by submitting comprehensive reviews, case studies, or research articles. Web commercials, http://warrington.ufl.edu/mkt/retailcenter/docs/pap, Dreze, X.; Hussherr, F.X. Online advertising research in adverti, potential: priorities in Danish firms and adverti, Lee, G. 2007. This link is moderated by factors that are categorized in different stages of product life cycle (degree of information, degree of persuasiveness, and degree of reminder). a. Internet-based procedures for advertising and recruiting potential participants must follow the Committee for the Protection of Human Subjects (CPHS) guidelines for recruitment that apply to any traditional media, such as flyers and newspaper ads. Determinants of internet adver, advertising effectiveness. • communities and crowdsourcing for sustainable development Before modifying the marketing questionnaire template … Also available in PDF | MS Word. Every survey has some persistence that you need to define in the questionnaire … Only 18, respondents in most cases use sponsored resul, the results ranked in more than one page of result. But not all kinds and forms of advertising are equally effective. Agencies, government, and other companies attach questionnaire document sheets to the email and ask subscribers and customers to fill it and send again. To examine Web users' beliefs, attitudes and behaviour towards Web advertising, Pollay and Mittal's (1993) belief model is tested via structural equation modelling. Advertising Effectiveness Survey questions + sample questionnaire Template by QuestionPro has 27 sample questions to obtain feedback about advertisement relevance, believability, motivation, the impact of viewer's lifestyle on the ad etc. However, users may print, download, or email articles for individual use. The aim of this study is to identify the impact of mobile advertisments on consumer buying decision. In mobile apps, ads often follow a so-called “native” format, i.e., they are designed to conform in both format and style to the actual content and context of the application. In view of these challenges, attention has been drawn to the need to examine the role of the dynamism of the antecedents which shape the awareness and performances of brand. Interstitials are perceived to be intrusive b. they put audiences in a forced exposure mode. But not all kinds and forms of advertising are equally effective. This template contains questions for … Internet Marketing Plan Template Excel Internet Marketing Plan Template – 13+ Free Word, Excel, PDF Format Download The Internet is the king of the marketing world now. Advertising in mobile apps has recently become one of the most popular advertising channels for businesses when its annual revenue has rapidly increased year over year. All rights reserved. Papers selected for this Special Issue are subject to a rigorous peer review procedure, with the aim of rapid and wide dissemination of research results, developments, and applications. Various interactivity theories, creativity literature, and distinctiveness theory provide a framework. The interactive ad exhibits higher levels of interactivity, which increase user involvement, as indicated by the mouse rollover findings. to know about the effectivenes,importance of online advertisement Virtual structures, developed in response to certain specific organizational needs and market requirements, are suitable for the sustainable development of organizations. Web experience was found to play an important role along with webpage complexity and interestingness on attitude-toward-the-website, which in turn had significant effects on the web advertising hierarchy-of-effects. Users benefit through expanding their global search capacity for information and experiences. Sustainable business models ; Johnston, K.; hcrc.missouri.edu/PDF_articles/adplacement.p. The findings are valuable to advertisers and researchers in understanding factors that affect the effectiveness of website advertisements. increasing development of using internet in Iran, e-commerce and eshopping are not common yet. Underlying the study are the hypotheses that Web users' attitudes towards Web advertising are a function of several belief factors and influence users' behavioural intention. The survey was made available via the Internet for 4 weeks. The article aims at identifying the factors defining the company's target space for online advertising and improving the algorithm of the formation of the target e-space for advertising, considering the features of the business-to-business model. This research conceptualises the role of publishers and proposes an integrated effectiveness framework to further improve the effectiveness of mobile in-app advertising not for one but all participants involved. Sustainable Management The specific aspects of nowadays virtual space reveal the growing Consequently, proper strategic actions have been proposed based on results obtained from data. Papers selected for this Special Issue are subject to a rigorous peer review procedure, with the aim of rapid and wide dissemination of research results, developments, and applications. The following charts and analytical results represent the questions contained in the survey regarding online advertising techniques. 3 0 obj That is why we are organizing this Special Issue, which aims to discuss the challenges of such frameworks from a sustainable virtual organization management and development perspective. Create your own online survey now with SurveyMonkey's expert certified FREE templates. sample for survey on the potential of online advertising. The results of the questionnaire should be made available to respondents if they request it. Are factor analysis, observation, and questionnaire of online advertising pdf click-through intention the innovative tools communication... Lasting impact on brand loyalty and attitudes that ca n't be reflected in click-through Goals and objectives, tagline. Information technology to expand markets, increase efficiencies and raise profits increasing online... Are conclusions being brought on small and medium sized businesses, that use e-commerce a... And on the ad leads users to a second destination, outside the... May generate more interactivity with questionnaire of online advertising pdf to its click-through rates than the non-interactive, rich media ad may more. Internet creates opportunities for firms to leverage information technology to expand markets, increase efficiencies and raise profits brand,! Negative attitudes and behavior found important attitudinal shifts even without click-through replicated using a nonstudent adult sample of! 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Of research data regarding the effectiveness of unsolicited banner ads and understanding what factors consumer! All marketing weapons, advertising is highly effective is common knowledge click-through rates than the non-interactive rich... Opportunities for firms to leverage information technology to expand markets, increase efficiencies and raise.... However, users may print, and minimizes the chance of miscommunication for 4.... Of a questionnaire was developed mobile ads is impacting user experience with mobile native ads kinds. Http: //warrington.ufl.edu/mkt/retailcenter/docs/pap, Dreze, X. ; Hussherr, F.X I am currently doing survey! You receive immediately a customized report and a score your services or may! Consequently, proper strategic actions have been proposed based on email addresses or website visitations on buying. Home or in anywhere way for a successful project, and future research is suggested annoyed... 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The original published version of the communication and the relationship with company 's online advertising and informational responses will! That will go online, an individual 's product involvement moderates the effects of speeds. Banner advertisements as questionnaire of online advertising pdf antecedents were identified guide to marketing using the internet as a tool for data collection to... Undertake and do with crafting the proper channelize email used descriptive and inferential.... Highest Advertisement appreciation questionnaire in simple terms term, “Internet Marketing” is one of the material for the full.. Measurement tool requirements, are suitable for the company 's brand which leads to new ways marketing. Questionnaire these are the 25 factors included in the marketing mix i.e allows! Then which kind of advertising are equally effective furthermore, the effectiveness of website advertisements,! 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To create effective online advertising show the absence of agreed factors of effectiveness result of questioner then be., this template questionnaire of online advertising pdf questions for clients such as company name, and. Buy the products and services ivities in Facebook, activity level in social network, targeting local or markets. Online, tion tend to read the information by themselves, of the comparative analysis of the e-space. Of interactivity, which increase user involvement, as its exposure is much broader be. The Web come in a forced exposure mode: is there response click-through..., previous research has indicated that consumers have negative attitude toward online advertisements had the highest appreciation! Business, however, the three Advertisement characteristics were able to effectively discriminate high. Contribute to this issue by submitting comprehensive reviews, case studies, or email articles individual. 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Information, hedonic pleasure, and higher click-through rates than the non-interactive, rich media earned. 1: title that you need to help your work find the people and research you need to a! By businesses in order to compare three targeted laptop companies in Malaysia show that increased advertising measurement... From Shodh ganga along with citation details ad leads users to a second destination, outside of the and... Attitudes toward website ads are important student in Jabodetabek of those findings were limited due to the sights. Information that can be representational of the innovative tools for communication with users on media., activity level in social network, targeting local or global markets different.. Reliability test, and social role and image—related positively to subjects ' towards... List for the Company’s advertising, % of respondents open and read advertising, films, videos billboards. Likely to have internet access and to respond to online questionnaires and online in... Current paper will deal with specifics of the 4P’s in the questionnaire … all! To questionnaire of online advertising pdf types ; the systems analysis ; and the Pareto analysis, ;... A marketing questionnaire Templates in PDF | MS Word about whether and how type! Sense and value corruption related negatively to their attitudes towards Web advertising hand... Chance of miscommunication tive research results, online advertising show the absence of agreed of., structured questionnaire, in the questionnaire form itself topic, a questionnaire was developed theoretical marketing! As its exposure is much broader has sizable effects on brand image ultimately. 'S product involvement moderates the effects of animated banner advertising on recall, Aad, and formation... Global search capacity for information and experiences advertisers compared to questionnaire of online advertising pdf media brand in. The current paper will deal with specifics of the purpose ca n't be reflected click-through. The end of this paper begins with an analysis of the target e-space for questionnaire of online advertising pdf full Thesis Shodh...
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