For example, popular lifestyle blogger Vanessa Scott teamed up with Saks OFF 5TH to produce and market an exclusive shirt to benefit Girls Inc. @weworewhat #bodyworewhat, A post shared by FIJI Water (@fijiwater) on Aug 29, 2017 at 9:46am PDT. You can calculate this on your websites by dividing your conversions by your overall visitors. The campaign was a mix of video, photography, and VR. They partnered with a whopping 60 influencers to create more brand awareness. Influencer marketing has become one of the biggest and best ways to reach new audiences and increase sales. Danielle and Fiji Water came together and created Bodyworewhat, a campaign that offered 8-minute workout videos with her and Eric Johnson, a personal trainer. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. This is often seen in the beauty and fashion industries, where influencers create their own line of clothing, accessories, or beauty products under the brand. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition. Once you’ve got your platform sorted, you have to start searching for influencers. FTC violations and contract breaches are just some of the issues that can devastate a healthy influencer partnership. She has more than 90 million followers and Amazon’s clients recognised her immediately when they sponsored her baby shower. This campaign proves just how much niche businesses can profit from influencer marketing when they choose the right influencer. Of course, this should go without saying but we’ll say it anyway – you need to have a clear picture of your goals. About 65% of marketers planned to increase their budgets to boost influencer marketing in 2019, and it reflects the success of this digital marketing strategy. “Social media accounts for approximately 44% of our gross e-commerce revenue, with influencers providing an estimated annual reach of 750,000 potential customers. Without obvious goals, the influencer will be confused about what you need from them. Users were to share a time they won a real-life challenge in a unique way that could only happen on TikTok. In this article, we’ve gathered key learnings that will help you build a successful strategy. What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)? As a result, the most popular way to do influencer marketing for B2B brands is including influencers in their content. We will also show you the steps you need to take for a successful influencer marketing strategy. Overall, influencer marketing is the fastest-growing way to get new customers. You’ll get there eventually. In Jacklyn Hill’s case, Morphe gave her the opportunity to create her own product using Morphe’s resources. Videogame influencers are a huge but unsung group. They often have millions of followers. The brand shared profiles of their ambassadors on their company website as well as photos of them wearing their products. The product and campaign were so successful that Morphe and Jacklyn Hill are currently working on a, of the product, unofficially dubbed the “Jacklyn Hill Palette Vol II.”, If we’ve learned anything from this list so far, anyone can be an influencer; whether it’s a fashion model, an animal, or a virtual construct. Links to their website were shared and they directed people to the shops that carried their goods. They generate the majority of our lifestyle and content, while also creating brand exposure across the country, especially in the southeastern US states.”, – Kristina Petrick, Creative Director for OTBT. The product and campaign were so successful that Morphe and Jacklyn Hill are currently working on a second version of the product, unofficially dubbed the “Jacklyn Hill Palette Vol II.”. This just proves that strong, silent types can make viral videos, too. You should also be determining your expected return on income and how you’ll be calculating your success. This simplistic approach was a success because user-generated content speaks of trust and loyalty. e.l.f. These ambassadors included painters, writers, florists and other creative ladies. This will require research about your audience to be done. So it should not surprise anyone to learn that one of the biggest influencers in the world is a child named Ryan Kaji. They will represent the brand and its associated lifestyle. According to Linqia ’s report, The State of Influencer Marketing 2019, ... but a strategy for micro and nano influencer marketing is vital for brands at this moment in time. Now that you’ve determined what it is you’ll do, you can reach out to your chosen influencers. In a bold yet character-appropriate move, released a 45-minute video of Nick/Ron simply sitting next to a fireplace while drinking the whiskey. It may sound like these two terms are the same, but there is a difference between a brand influencer and a brand ambassador. For example, beauty influencer Jaclyn Hill created an eyeshadow palette in collaboration with the international makeup brand Morphe. That’s influencer marketing in action. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t afford traditional advertising fees. In some cases, influencers have websites where they can be contacted. Invest the time up front to build good relationships with the right influencers and incorporate those influencers into your strategy. They collaborated and eventually released the, . The team chose to focus on micro-influencers with accounts of 5000 followers or less. From Tinder To ExxonMobil, Here Are The Best Influencer Marketing Examples To Check Out With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Make sure that the contract states clearly how payment will be done. . Keep trying – not all influencer marketing strategies work the first time around. For some, that will mean rethinking how they approach influencing. The campaign featured actress, model, and influencer, Diana Silvers. You’ve got your influencer marketing plans, network and goals figured out, it is time to get the influencer on board. The examples below cover a variety of industries, strategies, tactics, and outcomes. On YouTube, a long-form video might work much better. A discount code could be one way to determine that number. Much of this success can be attributed to their influencers and their influencer marketing strategy. These are famous people who have huge followings that are normally in the millions. Celebrity influencers will obviously be a lot more expensive. Influencer marketing was destined to be a juggernaut from the very beginning. An example of a good influencer marketing strategy is when Amazon and Khloé Kardashian partnered up for her baby shower. So Tom’s of Maine approached micro-influencers and offered them product and brand-related rewards in exchange for advertising. 5. When it comes down to it, you want your influencer marketing strategy to have real results and that’s where conversions come in. Tracking your results is vital, as mentioned earlier. The Influencer Marketing Hub. In this case study example, Alo Yoga and influencer Dana Falsetti tackle the dispute of sponsored content ownership. About 21 percent of brands didn’t have a fashion influencer marketing strategy, but planned on putting one into place within the next year. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. read more about her style on the LR blog. If you’re looking to create more personal relationships with your audience, micro-influencers are ideal. If we’ve learned anything from this list so far, anyone can be an influencer; whether it’s a fashion model, an animal, or a virtual construct. A contract will protect both parties and make sure your influencer marketing strategy doesn’t fall apart or experience problems. They engage with their following regularly and can influence their purchase decisions. Get the latest digital marketing insights and trends delivered straight to your inbox. For example, a celebrity influencer may never speak directly to you while a micro-influencer will. Next, you’ll have to look at your budget and how you’ll compensate your influencer. In this campaign, Nike and YouTube channel “What’s Inside?” paired up to create a series of sponsored videos, including one where they sliced a pair of. There are also, Influencer Marketing Examples To Be Inspired By, This simplistic approach was a success because. That’s great news for any influencer marketing strategy because it won’t be hard to find an influencer to work with. Working with them will involve academic journals, ads, blogs and social media posts. A lot of thought and effort went into designing the eyeshadow palette, and Jacklyn’s pride and excitement was obviously genuine. Influencer Marketing. Now, the, The kind of work you do with the influencer will depend on the platforms that he or she is active on. Influencer Marketing. Many brands adopt a short-term, one-off campaign strategy for influencer marketing. If brand loyalty was your goal then you’ll want to see a spike in followers. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results. Influencer Marketing can be used in a number of different ways but the most common is to leverage the power of the influencers on your niche to get your business to the top of search results for specific keywords. It is possible to use social listening and surveys to find out if your influencer marketing campaign is working. You can easily calculate this by dividing your benefit by the cost of your influencer investment. Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. is an online-only fashion retailer that makes and sells cowboy boots and apparel. Influencer marketing is growing exponentially and, when done right, is a highly effective marketing strategy. Click here to read Travel Mindset’s free guide on measuring influencer marketing ROI. If an influencer vouches for your brand, their following will trust and support you as well. Your influencer marketing content strategy therefore needs to work bearing in mind your target audience and the platforms they frequent online. You’ve probably seen it a lot on social media networks. His YouTube page now has 25.7 million subscribers. Influencer marketing is growing exponentially and, when done right, is a highly effective marketing strategy. Influencer marketing is quickly becoming one of the most powerful tools in the ecommerce playbook. The first step in building a successful B2B influencer strategy is defining what an influencer really is. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. She currently has over 700,000 followers on YouTube and Twitch. What exactly do you want to achieve with your influencer marketing campaign? Celebrity influencers will obviously be a lot more expensive. In order to get success, the whole concept needs a lot of time, patience and dedication. Your aim might range from something small such as getting a certain number of likes on a photo to something much bigger like reaching a specified number of daily sales. Influencer Marketing Strategy #6: Build a Happy Community. What is Amazon Brand Analytics? The effectiveness of this strategy has been supported by numerous facts; for example, content shared by influencers receives 16 times more engagement than direct advertisement from a brand or paid advertisement. By appealing to the masses with their delicious recipes, the brand was able to drive their sales higher than before. And yet the video has been viewed nearly 4 million times and been discussed across multiple articles from whiskey afficionados. When you’ve given them enough information though, they’ll know just what kind of content to create. Copyright © 2020 Tinuiti. 5. An example of a good influencer marketing strategy is when Amazon and Khloé Kardashian partnered up for her baby shower. His reactions and the toys being showcased amassed literally billions of views, attracting toymakers like Mattel, LEGO, Spin Master, Roblox, and other sponsors. To publicize this launch, Nick Offerman tapped the personality of his fictional character Ron Swanson. The virtual celebrity released multiple pieces of content to help Prada increase visibility, such as animated GIFs, Instagram videos, and a virtual tour of the event’s Prada booth–all the while decked out in virtual recreations of iconic Prada designs. This will show you what people think of your marketing strategy. But don’t let that fool you – the playing field is diverse and impressively creative. In a bold yet character-appropriate move, released a. of Nick/Ron simply sitting next to a fireplace while drinking the whiskey. Step 3 – Set A Budget. You don’t have to be a human to be an influencer. Influencer marketing is a type of online or offline media marketing that is done by an influencer or influential person endorsing a brand’s products or services. The industry is expected to have reached a worth of $10 billion by 2020. The campaign featured actress, model, and influencer, Diana Silvers. Celebrity influencers can be successful in influencing many different target audiences. and found that influencer marketing can be extremely profitable. When this kind of marketing started a few years ago, it was a lot easier to stand out. officially launched in January 2015, but its actual influencer program only began in 2017. Plus you gain the insight and experience of someone who is deeply in tune with your customers. The secret to successful influencer marketing campaigns is making data work for you. In this campaign, Nike and YouTube channel “What’s Inside?” paired up to create a series of sponsored videos, including one where they sliced a pair of Nike Air VaporMax sneakers in half to see what was inside. It’s great to get started with influencer marketing, but you also need to measure your ROI to pave the path to success. What exactly do you want to achieve with your influencer marketing campaign? There are also many tools out there that can be useful. These people are called influencers because of the sway they have with their followers. Those goals can be boosting sales and increasing brand awareness. If they work with your brand, it will be assumed that you have their seal of approval. The result? It is also useful for tracking the number of leads that were converted. This campaign proves just how much niche businesses can profit from influencer marketing when they choose the right influencer. Once you’ve had success, you can expand your plans. While you’re at it, you can grow your customer base as well. The Lagavulin campaign is what happens when fiction perfectly matches reality. Devin Graham (@devinsupertramp), a YouTube influencer with nearly 5 million subscribers, published a video of him and his friends taking turns on a slip and slide that propelled them (and their parachutes) off a 500-foot cliff. Mercedes also invited prominent Instagram photographers to provide additional coverage. — Brent Villiot, Senior Strategist of Social and Creative Strategy at Tinuiti Best Influencer Marketing Examples. This is for everyone’s peace of mind. Right, so now that you know what influencer marketing is about, it’s time to show you how to go about building a successful strategy. 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