Even if they’re getting paid for the partnership, it’s still important that the company and product is on-brand for them. The P.S. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”, If I get an email that seems like it was copy/pasted into an email to 12,000 other bloggers, I’ll usually delete it. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. The answer is really simple: look at their social media bio. 5. Some influencers prefer this approach as it keeps all their communications on one platform. Why would the influencer be a great ambassador for your brand?3. Finally, this template will be helpful if you want to ask an influencer to review your product or feature your giveaway on their website. Better to keep this short, simple, and to the point, and make your ask clear. Introduce yourself and what you do. 2. Simply put, they may perceive you as disingenuine. makes us feel special and. Having Instagram influencers at your back can be beneficial for both the parties. At the time for this email, I didn’t know we would be doing a DIY post, it evolved! Should Businesses Still Use Facebook For Advertising? Bloggers have a lot to lose if their audience isn’t into it. It’s not about being a grammar snob – it’s about seeing if you’ve taken the time to actually carefully check your email. By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. But Bloggers have a lot to lose if their audience isn’t into it. While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff! Take advantage of influencer marketing today, and … Very often, email providers flag emails with links from unknown senders as ‘spam mail’. An influencer uses content to promote your product - product placement, reviews, how tos, or testing. Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! Thank you! Illustrations done by the amazing Katie Lukes. It should be simple and to the point. Thank you so much for your time and let me know if you’d be interested! In this article, you'll discover six steps to running an effective influencer program for your business. And it helps you understand their tone as well. When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. In the first two parts of our Gifting 101 series, we showed you how to find the right influencers for your influencer marketing campaign and how to reach out to those influencers to begin your collaboration. Being friendly and inviting. There are a lot of easy pitfalls to avoid when you’re developing an influencer program for content promotion. Your post about [mention a specific post here] really spoke to me [sum up why a certain post stood out to you in a sentence – remember, personalize but don’t get too personal. They easily may have missed or forgotten to respond to your email. What Not to Do. Bloggers have a lot of emails to go through – this happens all the time. Why would the influencer be a great ambassador for your brand? Your influencers will be very happy as they will be able to provide their fanbase with value that they couldn’t have without you; It creates a buzz around your products and gives off the image that they’re the “it thing” in your niche right now You need to find the right influencer for what you are talking about. Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach. Some blogs make contacting them as easy as clicking a button. You’ve found the perfect influencer to promote your eCommerce products. It’s that simple. That's right, that's right: The whole notion of "outreach" to Influencers is a myth. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. Here’s what you gotta do to know what you’re going to offer them, know what you want, to become familiar with the blog, and to get prepared. Keep it short, sweet, and about them]. If they’re laid back, pitch to them in a friendly way (while still keeping it professional). On the other hand, bribing? They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. 1. Who you are: (what is your brand/product?) In many cases, brands use ineffective messaging when trying to approach influencers, which hinders their chances of receiving responses. But others require a little detective work. You don’t need to spend hours researching each influencer before you send your message, but a quick Google search could help you craft a better DM or email, and increase your chances of getting a positive response. Here are the most popular influencer campaigns for promoting your brand and products. But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc. For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. Firstly, most people read their emails/DMs on their mobiles, so you want to make sure your message doesn’t look like a novel on a small screen. Transform Your Collections into Holiday Gift Guides. As we’ve already established, there’s a lot of competition in the inbox of a content creator. There are lots of resources for finding relevant blogs (like. And remember: don’t get discouraged. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. Bloggers you work with really are your brand advocates. Now you’re trying to figure out how to approach that influencer in a way that will actually yield results. While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. they’ve written about your product, but don’t bribe them to get them to write a positive post. Lifehacker said, “one reason this wonderful idea [of emailing bloggers] isn’t working the way it was expected to is that while bloggers have something pretty valuable to offer marketers, marketers so far have had little to offer in return.” It’s great for you if a blogger features your Artist Shop! Here are some tips to increase your success: Make sure you’re emailing from a professional-looking address with a … Social media influencers can help share your brand message to a wider, yet tailored, audience. Otherwise, you’ll risk getting ignored by them. This will benefit the influencer as they’ll be exposed to a much larger audience and a … But had I known that, I probably would have mentioned “If you’d like to pick some prints from our site, we will send them to you free of charge for the post so that you can get some great pictures!”. Seek out and contact bloggers with the audience you’re trying to reach. as easy as clicking a button. Before you start your influencer outreach, set some time aside to learn about them. Once you’ve connected with a blogger, don’t just fall off the radar! Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. Wait! Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you, but then, radio silence. Some influencers prefer this approach as it keeps all their communications on one platform. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win the influencer’s attention. It’s also really easy to get a little too comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). Hi [name], My name is [your name] from [company]. If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences. Product placement has the influencer using the product and talking about its benefits. in a message, chances are they will actually read it before the rest of the message. When a reader sees a P.S. Even something as simple as a tweet or an Instagram post can make a huge difference for your product launch if you happen to choose the right influencers. While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. For instance, don’t ever send a form letter email or mass mailing. But anyone who’s tried emailing everyone from bloggers to journalists knows that more often than not, you get radio silence before you even get a “no thank you.” Here are some helpful guidelines, examples, and an example email you can copy, paste, and make your own to help you master how to get bloggers and influencers to promote your product. Remember, no matter how chill a blogger you’re talking to seems, always keep things professional. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. Before you start your influencer outreach, set some time aside to learn about them. Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. Show what you know about them, such as mentioning a hobby you’… This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?). Bloggers get a lot of “feature my cool online shop!” type requests, so it’s better to take some time to prepare before cold-emailing a blogger rather than burn bridges before they’re even made! BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. After all, if the content about your product is perceived as inauthentic, trust will break down and could have a negative effect on both you and the influencer. “Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. Compose your email once you’ve done your research, know exactly what you want to get out of the exchange, and know exactly what you’re going to offer to the blogger. Personalize your email beyond just their name and company. If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to. If your subject line isn’t interesting, the influencer or their manager may not even open your email. Otherwise, you’ll risk getting ignored by them. Personalize your email to every blogger you email. If you can’t find a way of contacting them on the site, check for contact info through their social channels. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. They easily may have missed or forgotten to respond to your email. They have the right audience, great engagement, and they’ve even promoted other products in the past. For examples, if you own a soap company, start following Instagram hashtags like #soap #soapmaking etc. Sometimes bloggers are even open to people sliding into their DMs (but make sure they encourage that). How to Work with Influencers Step 1: Find the Right Influencer. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. By sending these long messages, they risk being ignored by their subjects. Influencer companies can often get past this issue because of their connections.Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach. The company is used by over 4,000 stores and 60,000 influencers. But others require a little detective work. At the time for this email, I didn’t know we would be doing a DIY post, it evolved! Not cool, and kind of shady! But don’t be demanding. To avoid this, limit your message to three or four sentences max. TYING IT ALL UP: This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. It means that “influencer” marketing isn’t everything, it’s a part of your story. “Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. If your subject line isn’t interesting, the influencer or their manager may not even open your email. How to Reach Out to Bloggers and Social Media Influencers, How to Write Emails to Influencers (That Will Get Opened and Read), How to Reach Out to Influencers So That They Can’t Say No, How to Get a Blogger to Promote Your Product, 7 Tools for Finding & Connecting Influential Bloggers, Blogger Outreach Tips: How to Write Outreach Emails That Don’t Suck, How to Reach Out to Bloggers to Promote Your Brand, 2020 Year in Review: The Resilience and Growth of Our Artist Community. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. Hi [name], I’m [your name] from [company name]. Showing that you’re actually interested in their content goes a long way. So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. Wait! If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to. You will need to approach the influencer first, build a connection with them, send some samples, and request for a mention on social media. If they’re super formal, better to pitch to them formally (simple as dropping a “Hey there!” for “Greetings!”). Remember emails are just one of the six growth strategies to maximize your influencer marketing efforts. 4 common misconceptions about influencer marketing, 3 things successful influencer marketing brands have in common, How To Grow Your Followers And Make Money As An Instagram…, How To Be A Successful Travel Influencer: Dimitar Hristov. When it comes to influencer marketing, there’s a fair bit of screening you need to do before you make the initial approach. The last thing you want is for your email to end up in an influencer’s junk mail. Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. But had I known that, I probably would have mentioned “If you’d like to pick some prints from our site, we will send them to you free of charge for the post so that you can get some great pictures!”. We’re just here to help you tell it. Hey there, [Blogger’s name or, if they’re a total ghost or it’s not specific which of the Blog’s writers it will go to, “people of BLOG TITLE”]! This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. request a meeting). request a meeting). In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. Influence Marketing: 5 Ways to Promote and Sell Products Source: Medium.com 1. It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. This method can include a ‘how to’. And of course, there are plenty more types of templates as well as resources out there, like the following: Sources for this article and resources for YOU! I recently discovered your blog and have been reading it like crazy! Below, we’re going to go over the common mistake brands make when trying to approach influencers to promote their products, and how to optimize messaging to get better response rates. They’re sometimes easier to reach than the head honcho. Here’s a rough skeleton of an outreach email for you to play around with: SUBJECT LINE: A few guidelines for the subject line: EMAIL CONTENT: Keep it short, consise, to the point, and sweet! When EA launched the highly-anticipated Star Wars: … 3. “DEAR MADAM AND/OR SIR” or “Dear Ms./Mr.” is a little formal, especially when you’re not sure who will receive the email in a multiple blogger situation. This is a trick that copywriters use all the time as a sales tactic. That way you will find people in your niche that you never knew existed. When they post about your products on social media, they can include the … For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. You can almost think of your initial message to an influencer as a cold email. Featuring an influencer’s content on your brand’s social channels, website or advertisements is a great way for them to get some extra exposure, especially if your brand already has a large following. She has helped with the growth of several companies by curating original content, leading brand development initiatives, and driving business objectives. Product-based content. Macro vs Micro? How to Message Influencers to Promote Your Products with InflueNex. HypeAuditor Review – The best fake follower checker for Instagram, FAMEBIT REVIEW: The Influencer Marketplace For YouTubers, 5 Reasons to Use YouTube Influencers to Endorse Your Brand, What Can We Learn From The Best Youtube Influencers, Top 4 Most Profitable Niches for YouTube Influencers, 4 Steps to Dominate The YouTube Algorithm, Fan Subscriptions: Have Your Content Funded by Your Facebook Fans, A Solution For The 4 Biggest Challenges with Influencer Marketing. HOW TO MAKE MORE SALES WITH YOUR ETSY STORE! Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. You’re the blogging expert here. It means that you still need a publicist to promote your product, but that they should plug your website and social media platforms (if your audience is online). My rule when I’m reaching out is to wait a week or two to give them time to respond. When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. It means you should still market at events, but with a call-to-action with your online community. If you can’t find a way of contacting them on the site, check for contact info through their social channels. Remember, no matter how chill a blogger you’re talking to seems, always keep things professional. 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…, What It Takes to Be a Travel Influencer: An Interview with @Stagedives, INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. THE ‘ABOUT’ AND THE ASK: Better to keep this short, simple, and to the point, and make your ask clear. One way to show you’ve read up on someone’s blog? Having a few posts that you’ve written or having your stuff featured/reviewed on other smaller blogs 1: gives you some credibility and shows you’ve worked with people before, 2: gives you posts to link to in your email, and 3: is good practice before reaching out to a bigtime blogger. There’s hope! If you are looking to use Instagram to reach out to social media influencers about partnership opportunities, there are two different approaches that you can take. Then if they don’t, just to send a follow-up reminder email checking to see if they got your message. comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). The post turned out great, they were thrilled to work with us and got some fun new prints out of it! In particular, brands tend to go into a ton of detail about their products. Daniella is a marketing professional who specializes in business development and advertising sales. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Don’t box them in creatively, or come off as “you’re an idiot if you don’t talk about my life-changing product.” Be genuine, be kind, and be direct but be friendly. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. (Think about how well they work on you.) Pro tip: When writing an email to an influencer, avoid adding any links in the body. You need to offer something in return. Reach out directly! The P.S. It takes time and effort. Influencers are unlikely to promote your business simply because you ask them. The last thing you want is for your email to end up in an influencer’s … To avoid this, limit your message to three or four sentences max. Ask them to spread the word about the event and to feel free to mention the names of guests too. I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice, #TheMoreYouKnow) It’s not about being a grammar snob – it’s about seeing if you’ve taken the time to actually carefully check your email. Don’t ask influencers to go to the store and get the item themselves if you aren’t 100 percent certain the item is available where they are. A call to action: Finish your message with a call to action. DM them a straightforward message, and ask an influencer something like: "Hi Johnny, I would like to pay you for promoting my ____ product. If I get an email that seems like it was copy/pasted into an email to 12,000 other bloggers, I’ll usually delete it. There’s hope! Only after the influencer tried and loved your products is it appropriate to offer them a partnership. Saying “write about my Artist Shop” doesn’t make you stand out. . Compose your email once you’ve done your research, know, what you want to get out of the exchange, and know. Be careful not to consider blogger outreach as just an inexpensive alternative to traditional media marketing; online influencers should be regarded as professional partnerships. They’re sometimes easier to reach than the head honcho. We’re an artist community built on the power of helping each other succeed — if you’re reading this and have tips of your own to share, please let us know in the comments! Get involved! It’s better to be direct and sum up your pitch in a few sentences in the middle of the email rather than stumble around for a paragraph. formal, better to pitch to them formally (simple as dropping a “Hey there!” for “Greetings!”). Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! SUBJECT LINE: This subject line tells them exactly what I’m asking for and poses it as a “would you be interested?” question. Simply work with your influencer to create a custom promo code that includes both of your brands in the hashtag, ask they use it for their posts with the specific products that you’ve given them, and have them link the posts back to you. The answer is really simple: look at their social media bio. Influencers typically want to promote products and causes they genuinely believe in or use. Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. Comment on posts, share them, like tweets, follow them on social media, etc. According to a poll on the Tomoson blog, 59% of marketers are p… On the other hand, bribing? If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. Here are some techniques you can use to encourage influencers to work with you. This is a trick that copywriters use all the time as a sales tactic. Many ecommerce store owners and marketing folks don’t realize this, but finding an influencer to work with your brand isn’t as straightforward as it seems. First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. Simply put, they may perceive you as disingenuine.First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. Interested in working with social influencers to promote your product? in a message, chances are they will actually read it before the rest of the message. Here’s an influencer outreach email template that mentions what the influencer will get in return for promoting your products. Popular names can attract more eyeballs, and hence, a greater chance of success in your event promotion. This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. [Helps to have little footer information (see my example email to Foxtail and Moss)]. This sounds more appealing for influencers as it implies better perks and a longer term partnership. Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. You can offer them a gift after they’ve written about your product, but don’t bribe them to get them to write a positive post. It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. New Product Update: Add Ultra Premium Masks to Your Artist Shop! For example, I reached out to the, Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio silence. This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. You can then either send each influencer a direct message on Instagram or you can obtain their email from the … Company name ] from [ company name ] from [ company ] figure how! Introduce your product - product placement, reviews, how do you work with really are your brand?.! 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